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RAHUL
YERRAMNEEDI
FEB 2021 - MAR 2021
TIMEFRAME
UX DESIGNER
MY ROLE
WEBSITE
PRODUCT
PERSONAL PROJECT
CLIENT
REDESIGN
ORIGINAL
EA Origin is a digital distribution platform available on the Windows and macOS platforms, developed by EA. With Origin, Players can browse and purchase games from EA's catalogs. Instead of receiving a box, disc, or even CD key, purchased software is immediately attached to the user's Origin account.
WHAT IS EA ORIGIN?
PROBLEMS
DESIGN PROCESS
DISCOVER
SURVEY & INTERVIEW
An user survey was created to understand what users and players would prefer in an gaming platform/store and some of the useful insights have been listed here:
Have you faced any challenges while trying to find any particular game or deal on the website?
What type of filtering options do you typically use on Origin?
PRICE
PLATFORM
RELEASE
YES - 65%
NO - 35%
COMPETITORS
Here are some of the designs of other popular online gaming store platforms. These websites are some of Origin's top competitors.
PS STORE
GOG STORE
XBOX STORE
DEFINE
USER PERSONAS
HMW QUESTIONS
How might we improve the flow of the website?
How might we make the website more engaging and visually appealing?
How might we make the website more informative and helpful to users?
DEVELOP
DELIVER
LOFI WIREFRAMES
HIGH FIDELITY MOCKUPS
USER TESTING
USER 2 : "I don't need to open another whole page just to see what's new..thank god! I like the animation as well"
USER 1 : "More cleaner and simple, its easier to see what's new and trending "
"NEW RELEASES & NEWS" CAROUSEL
USER 2 : "Its much cleaner but i feel like there's a lot of empty space and I wish it was more flashy "
USER 1 : "Its more easier to understand now and feels a bit more modern"
LANDING PAGE: OVERALL FEEL & DESIGN
USER 2 : "Its pretty good and no issues"
USER 1 : "The flow is easy to understand and pretty much what I expected"
FLOW OF THE WEBSITE
I have conducted some user testing with the help of two users who use the EA Origin website to purchase games and DLC's pretty often. Here are some of their thoughts after testing out the redesigned version of the website:
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