✳ In this project I was tasked with
✳ In this project I was tasked with
✳ In this project I was tasked with
Designing an original mobile app to help cinema-goers simplify the process of choosing and booking movies
Designing an original mobile app to help cinema-goers simplify the process of choosing and booking movies
Role
Role
Role
Role
Product Designer
Product Designer
Product Designer
Product Designer
Tools
Tools
Tools
Tools
Figma
Figma
Figma
Figma
Timeline
Timeline
Timeline
Timeline
4 weeks
4 weeks
4 weeks
4 weeks
Disciplines
Disciplines
Disciplines
Disciplines
UX Design
UX Design
UX Design
UX Design
•
•
•
UX Research
UX Research
UX Research
UX Research
•
•
•
Interaction Design
Interaction Design
Interaction Design
Interaction Design
Introduction
Introduction
Introduction
The avg. individual spends 25 minutes deciding what to watch.
The avg. individual spends 25 minutes deciding what to watch.
The avg. individual spends 25 minutes deciding what to watch.
A survey found that individuals spend an average of 25 minutes selecting movies to watch at home, which accumulates to over 100 days over a lifetime.
A survey found that individuals spend an average of 25 minutes selecting movies to watch at home, which accumulates to over 100 days over a lifetime.
A survey found that individuals spend an average of 25 minutes selecting movies to watch at home, which accumulates to over 100 days over a lifetime.
Mood plays a key role in movie selection for theater outings.
Mood plays a key role in movie selection for theater outings.
Mood plays a key role in movie selection for theater outings.
Research indicates that people tend to choose films that align with their emotional state, seeking experiences that resonate with how they feel at the moment.
Research indicates that people tend to choose films that align with their emotional state, seeking experiences that resonate with how they feel at the moment.
Research indicates that people tend to choose films that align with their emotional state, seeking experiences that resonate with how they feel at the moment.
The Challenge
The Challenge
The Challenge
How might we help cinema-goers in making confident movie choices that align with their moods and preferences?
How might we help cinema-goers in making confident movie choices that align with their moods and preferences?
How might we help cinema-goers in making confident movie choices that align with their moods and preferences?
In other words, how might we reduce the stress of cinema planning for young, tech-savvy audiences, transforming it into an engaging and tailored journey?
In other words, how might we reduce the stress of cinema planning for young, tech-savvy audiences, transforming it into an engaging and tailored journey?
In other words, how might we reduce the stress of cinema planning for young, tech-savvy audiences, transforming it into an engaging and tailored journey?
The Solution
The Solution
The Solution
Ticketly
Ticketly
Ticketly
A mood-based movie booking app that helps users decide what to watch based on how they feel. Designed to ease decision fatigue and make movie night smoother.
A mood-based movie booking app that helps users decide what to watch based on how they feel. Designed to ease decision fatigue and make movie night smoother.
A mood-based movie booking app that helps users decide what to watch based on how they feel. Designed to ease decision fatigue and make movie night smoother.
Mood-Based Discovery
Mood-Based Discovery
Mood-Based Discovery
Movies are sorted into categories like Feel-Good, Suspenseful, and Romantic, making it easy to find the perfect match.
Movies are sorted into categories like Feel-Good, Suspenseful, and Romantic, making it easy to find the perfect match.
Movies are sorted into categories like Feel-Good, Suspenseful, and Romantic, making it easy to find the perfect match.
Effortless Movie Selection
Effortless Movie Selection
Effortless Movie Selection
Ticketly makes movie booking smooth with personalized features for a stress-free theater experience.
Ticketly makes movie booking smooth with personalized features for a stress-free theater experience.
Ticketly makes movie booking smooth with personalized features for a stress-free theater experience.
AI-Powered Recommendations
AI-Powered Recommendations
AI-Powered Recommendations
The app’s assistant “Ticky”, personalizes movie suggestions based on your taste, watch history and nearby showtimes, making picking a film effortless.
The app’s assistant “Ticky”, personalizes movie suggestions based on your taste, watch history and nearby showtimes, making picking a film effortless.
The app’s assistant “Ticky”, personalizes movie suggestions based on your taste, watch history and nearby showtimes, making picking a film effortless.
Research
Research
Research
Understanding the user
Understanding the user
Understanding the user
During Ticketly’s early development, I conducted user research to uncover challenges in movie selection. This involved contextual inquiries, where participants walked through their thought process when choosing a film to watch in theaters.
During Ticketly’s early development, I conducted user research to uncover challenges in movie selection. This involved contextual inquiries, where participants walked through their thought process when choosing a film to watch in theaters.
During Ticketly’s early development, I conducted user research to uncover challenges in movie selection. This involved contextual inquiries, where participants walked through their thought process when choosing a film to watch in theaters.
I interviewed two individuals: one who struggles to find films that match their mood and another who finds the abundance of options overwhelming.
I interviewed two individuals: one who struggles to find films that match their mood and another who finds the abundance of options overwhelming.
I interviewed two individuals: one who struggles to find films that match their mood and another who finds the abundance of options overwhelming.
Following this, I observed the person using a standard booking app to select a movie, without mood-based suggestions and created an empathy map based on my observations.
Following this, I observed the person using a standard booking app to select a movie, without mood-based suggestions and created an empathy map based on my observations.
Following this, I observed the person using a standard booking app to select a movie, without mood-based suggestions and created an empathy map based on my observations.
Define
Define
Define
Core Principles
Core Principles
Core Principles
Design Decisions
Design Decisions
Design Decisions
The Impact/Effort Matrix was essential in shaping Ticketly’s design strategy. By evaluating features based on user impact and implementation effort, I prioritized key improvements effectively:
The Impact/Effort Matrix was essential in shaping Ticketly’s design strategy. By evaluating features based on user impact and implementation effort, I prioritized key improvements effectively:
The Impact/Effort Matrix was essential in shaping Ticketly’s design strategy. By evaluating features based on user impact and implementation effort, I prioritized key improvements effectively:
Assessed features by impact vs. effort
Assessed features by impact vs. effort
Assessed features by impact vs. effort
Identified high-value & low-effort enhancements.
Identified high-value & low-effort enhancements.
Identified high-value & low-effort enhancements.
Focused on optimizing user experience efficiently.
Focused on optimizing user experience efficiently.
Focused on optimizing user experience efficiently.
Defining the main task
Defining the main task
Defining the main task
For this application’s design, I focused on streamlining the movie ticket booking process and providing personalized recommendations based on user preferences and mood.
For this application’s design, I focused on streamlining the movie ticket booking process and providing personalized recommendations based on user preferences and mood.
For this application’s design, I focused on streamlining the movie ticket booking process and providing personalized recommendations based on user preferences and mood.
Main Task: Find a showtime and book a movie based on the user’s mood
Main Task: Find a showtime and book a movie based on the user’s mood
Main Task: Find a showtime and book a movie based on the user’s mood
Target User: Young individuals who enjoy discovering and booking movies based on their preferences and mood
Target User: Young individuals who enjoy discovering and booking movies based on their preferences and mood
Target User: Young individuals who enjoy discovering and booking movies based on their preferences and mood
Design
Design
Design
Wireframing
Wireframing
Wireframing
Before designing my screens, I worked on some low-fi wireframes to structure and layout the app.
Before designing my screens, I worked on some low-fi wireframes to structure and layout the app.
Before designing my screens, I worked on some low-fi wireframes to structure and layout the app.
Shaping the brand: Where Cinema meets Emotion
Shaping the brand: Where Cinema meets Emotion
Shaping the brand: Where Cinema meets Emotion
Taking inspiration from the emotional depth and diversity of movie genres, I crafted a brand experience that combines the excitement of cinema with personalized mood-based recommendations.
Taking inspiration from the emotional depth and diversity of movie genres, I crafted a brand experience that combines the excitement of cinema with personalized mood-based recommendations.
Taking inspiration from the emotional depth and diversity of movie genres, I crafted a brand experience that combines the excitement of cinema with personalized mood-based recommendations.
A Friendly Guide
A Friendly Guide
A Friendly Guide
Ticky serves as a personal movie assistant, making recommendations feel natural and engaging.
Ticky serves as a personal movie assistant, making recommendations feel natural and engaging.
Ticky serves as a personal movie assistant, making recommendations feel natural and engaging.
Bringing Moods to Life
Bringing Moods to Life
Bringing Moods to Life
A visual language that goes beyond genres, allowing users to instantly connect with movies through emotions like Exciting, Cozy, Heartfelt and more.
A visual language that goes beyond genres, allowing users to instantly connect with movies through emotions like Exciting, Cozy, Heartfelt and more.
A visual language that goes beyond genres, allowing users to instantly connect with movies through emotions like Exciting, Cozy, Heartfelt and more.
Typography
Typography
Typography
Lufga
Lufga
Satoshi (Regular)
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Lufga
Lufga
Satoshi (Medium)
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Lufga
Lufga
Satoshi (Semi-Bold)
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Lufga
Lufga
Satoshi (Bold)
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Color Palettes
Color Palettes
Color Palettes
Components
Components
Components
Final Screens
Final Screens
Getting Started
Getting Started
Getting Started
Getting Started
A smooth and hassle-free onboarding that sets the stage for personalized movie discovery.
A smooth and hassle-free onboarding that sets the stage for personalized movie discovery.
A smooth and hassle-free onboarding that sets the stage for personalized movie discovery.
A smooth and hassle-free onboarding that sets the stage for personalized movie discovery.
Exploring Ticketly
Exploring Ticketly
Exploring Ticketly
Exploring Ticketly
The homepage is the hub for trending movies and mood-based recommendations.
The homepage is the hub for trending movies and mood-based recommendations.
The homepage is the hub for trending movies and mood-based recommendations.
The homepage is the hub for trending movies and mood-based recommendations.
Staying Updated
Staying Updated
Staying Updated
Staying Updated
What’s New and Coming Soon pages showcase fresh releases and upcoming films
What’s New and Coming Soon pages showcase fresh releases and upcoming films
What’s New and Coming Soon pages showcase fresh releases and upcoming films
What’s New and Coming Soon pages showcase fresh releases and upcoming films
Pick a Mood, Get a Movie
Pick a Mood, Get a Movie
Pick a Mood, Get a Movie
Pick a Mood, Get a Movie
Tell the Ticky, how you’re feeling, and it’ll serve up a list of movies that match your vibe—no scrolling needed.
Tell the Ticky, how you’re feeling, and it’ll serve up a list of movies that match your vibe—no scrolling needed.
Tell the Ticky, how you’re feeling, and it’ll serve up a list of movies that match your vibe—no scrolling needed.
Tell the Ticky, how you’re feeling, and it’ll serve up a list of movies that match your vibe—no scrolling needed.
Just Ask, We’ll Find the Show
Just Ask, We’ll Find the Show
Just Ask, We’ll Find the Show
Just Ask, We’ll Find the Show
Looking for nearby showtimes? Simply ask and Ticky will fetch the best options for you in seconds.
Looking for nearby showtimes? Simply ask and Ticky will fetch the best options for you in seconds.
Looking for nearby showtimes? Simply ask and Ticky will fetch the best options for you in seconds.
Looking for nearby showtimes? Simply ask and Ticky will fetch the best options for you in seconds.
